CES 2026 Exhibitor's Guide: Stand Out at the World's Biggest Tech Show (January 6-9, Las Vegas)

published on 10 November 2025

CES 2026 is fast approaching, and if you're planning to exhibit at the world's most powerful tech event, now is the time to secure your custom booth design and fabrication services. With over 141,000 attendees and 4,500+ exhibitors expected at the Las Vegas Convention Center from January 6-9, 2026, the competition for attention will be fierce.

At Be Unique Exhibits, our Las Vegas-based fabrication shop is already deep into production for several high-profile CES projects, but we've reserved limited build slots specifically for innovative tech companies looking to make an unforgettable impact on the show floor.

Our workshop is busy right now during peak Tradeshow season!
Our workshop is busy right now during peak Tradeshow season!

Why Your CES Booth Design Matters More Than Ever

CES isn't just another trade show—it's where breakthrough technologies meet global investors, media, and enterprise buyers. Your exhibit is your stage, and you have mere seconds to capture attention as thousands of attendees walk by.

Here's what the data tells us:

  • 92% of trade show attendees come specifically to see new products being showcased
  • Trade shows help increase brand recognition by 76%
  • Companies see an average 4:1 ROI on trade show expenditures

But here's the challenge: At CES, you're competing with Samsung's massive multi-story displays, Sony's immersive experiences, and hundreds of well-funded startups all vying for the same eyeballs.

The solution? A strategically designed, expertly fabricated custom exhibit that tells your brand story in seconds and draws attendees in for deeper engagement.

What Makes CES 2026 Different: Trends We're Building For

After 30+ years in the exhibit industry and with several CES projects currently under construction in our Las Vegas shop, we're seeing three major design trends dominating 2026:

1. Immersive AI & Interactive Experiences

Gone are the days of static displays. CES exhibitors are incorporating:

  • AI-powered product demonstrations
  • Touchscreen walls with real-time data visualization
  • VR/AR experiences that let attendees "test" products virtually
  • Interactive kiosks with personalized content delivery

We're integrating 3D design software and AI-assisted applications to create exhibits that don't just display technology—they embody it.

2. Sustainable Materials & Modular Design

Tech companies are increasingly conscious of their environmental footprint. We're fabricating booths using:

  • Recyclable aluminum frame systems
  • LED lighting (90% less energy than traditional)
  • Modular components that can be reconfigured for future shows
  • Eco-friendly fabric graphics and sustainable woods

Pro tip: A modular exhibit system can reduce your cost-per-show by up to 60% over three years while maintaining premium aesthetics.

3. Multi-Sensory Brand Storytelling

The most successful CES booths engage multiple senses:

  • Dynamic lighting that changes based on product demos
  • Spatial audio systems
  • Tactile product interaction zones
  • Strategic use of scent and temperature
  • Comfortable lounge areas that encourage longer dwell times

The Be Unique Advantage: Why Las Vegas-Based Matters

While many exhibit companies ship booths cross-country (adding thousands in logistics costs and risk of damage), Be Unique Exhibits offers a distinct home-field advantage:

✅ We're located in Las Vegas—the trade show capital with 9+ million square feet of convention space
✅ No shipping damage risk—we deliver locally to the Las Vegas Convention Center
✅ Last-minute modifications?—Our shop is 20 minutes from the venue
✅ Installation & dismantling expertise—Our team knows every inch of LVCC
✅ Cost savings—Eliminate cross-country shipping fees (typically $3,000-$8,000)

please take advantage of our services now: info@beunique-exhibits.com

SONAGI Outdoor Televisions custom booth by BE UNIQUE EXHIBITS showcased in Chicago
SONAGI Outdoor Televisions custom booth by BE UNIQUE EXHIBITS showcased in Chicago

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